Taking Time to Smell the Roses in the Garden of Delight
By Lamber de Bie Dutch Master Florist (Jan. 07)
Trends are changing all around us, often so fast that it is hard to keep op with them. However they are becoming more important as showing we are aware of the latest trends is one of the status symbols of today. We can all afford that expensive dress but who has the knowledge of wearing tomorrow’s fashion today.
In order to predict the trends for flowers, and in particular wedding flowers, I first want to go back over the past few years to see were we are coming from.
In 2004 the trends in floral designs were inspired by a hugely complex world were we were swamped with information. Existing values were changing. Life speeded past us and appeared to be a huge tangle of paradoxes making it difficult to bring things sharply into focus. In a bid to regain the upper hand once more and to define our own guidelines we looked to create a calm environment where we could consider our options. An environment where we felt at home. This is why 2004 was filled with soft and natural, country-garden style arrangements in soft colours.
In 2005 our inspiration was based on the fact that we were committed to “everything”, every minute of the day. This translated into loose and natural, sometimes “chaotic looking” bouquets. We were looking for a summer holiday feeling with the emphasis on freedom without structure.
2006 Is the year of focussing on our Social individualism. We were frequently involved with our own personal lives. We want things to be good for us and anything should be possible. The trend has heightened the demand for luxury and glamour. We are becoming acclimatised to life in the fast lane. Our boredom threshold is lower and we are more inclined to feel things are moving too slowly than was formerly the case. This translated itself in a year were flowers are more dramatic in shape and colour than before. Combinations that were wrong before are today’s norm.
But where are we going from here? For over 20 years I’ve been asking myself this question. In the past my inspiration would have come from architecture, fashion and art. The past years I tend to look at people, what they do, and more important, what they would like to do.
In a recent interview with Paris Hilton, the person that did not only desire but also live all of this year’s trend to the full (We want things to be good for us and anything should be possible), she mentioned she was going to take time out to smell the roses.
I believe floral trends for summer 2007 will focus strongly on being fully in tune with the seasons. Still holding on to our individuality, but also looking for a fairytale/paradisiacal, expressive and energetic style.
Translating this into flowers I see for next summer the use of strong, bright colours combined to contrast with a few dark neutrals to give the impression of an imaginary, fairytale world. The use of green and turquoise is going to play an important role.
An opulent bouquet of decorative flowers such as Strelitzia (Bird of Paradise), Bright coloured Gerbera, Purple Vanda orchids, or some magnificent red and yellow Gloriosa lilies combined with coloured foliage and a single long striped feather.
Holding these summer trend as a tread for 2007, we will see a softer variety of this theme throughout the spring using lots of pastels coloured flowers such as Freesia’s, Narcissus, Syringa (lilac) and tulips in combination with soft blossom twigs in natural hand tied bouquets.
At the end of summer we will turn to pink and purple Anthurium, Celosia, Dendrobium orchids, Eryngium (thistle) and Dahlia’s combined with black and chocolate coloured materials and small details of yellow and gold. Bouquets will be smaller and a little more definite in shape with foliage only used if it is making a real statement.
In the winter the purple and pink will remain as an important colour however toned down to a much paler version. This in combination with lots of white, black and tones of grey. I see a compact bouquet of 30 pale lilac carnations (Yes, Carnations are back again), pressed together into a compact egg shaped bouquet resting on a collar of large, folded silver leaves and white Gypsophylla (baby’s breath). Think of a Neo-Classicism dramatic shape, a miniature winter fairytale palace. Stems will be wrapped with soft ribbons, however large bows are out. The much smaller winter bouquets will have its impact trough a strong shape rather than trough colour. Other flowers that will work well in this winter trend are Nerine, Dianthus (carnations), Zanthedeschia (calla lilies), lilac and pink Roses, Hippeastrum (Amaryllis), Ranunculus and Hyacinths.
Lamber de Bie
Dutch Master Florist